Earth Hour
Earth Hour is climate event organized by WWF. It is organized yearly on the last Saturday in March, from 8:30PM to 9:30PM local time.
In 2015 Other created the “Biggest Candlelight Dinner in the world” concept using #sammutasome (logoff-social-media) hashtag. Candlelight dinner was chosen to be the theme because food is a concrete thing how anyone can have an impact to the climate change by a) eating less meat, b) eating more food that is produced near by and c) not throwing food to the garbage.
STRATEGY
Spend an offline hour with your friends, and join the biggest candlelight dinner in the world.
TOOLS
Log off from all social media channels and mobile phones from 8:30PM to 9:30PM. Add your candle to the map (online service where you could registed your dinner) and participate the biggest candlelight dinner in the world.
WHAT WAS DONE?
#sammutasome TV-ads were broadcasted on TV and Youtube, where panda saves the world from too much social media. The most popular clips were watched over 20.000 times within a few days.
